<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Varrik]]></title><description><![CDATA[Varrik]]></description><link>https://www.varrik.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 01 Jun 2026 22:19:01 GMT</lastBuildDate><atom:link href="https://www.varrik.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Building and Sustaining a Competitive Advantage in B2B Sales]]></title><description><![CDATA[Businesses that treat commercial capability as something worth building deliberately are harder to compete with and better placed to grow. In this article: The cost of defining sales too narrowly Five Elements that make commercial advantage hard to copy Five questions to test whether the model is sustainable The patterns that show commercial capability is drifting Introduction Ask the average executive what their sales team should be doing, and you will likely hear words like conversion...]]></description><link>https://www.varrik.com.au/post/building-and-sustaining-a-competitive-advantage-in-b2b-sales</link><guid isPermaLink="false">6a0eeb6cf0529c749995566e</guid><pubDate>Fri, 22 May 2026 06:32:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0022fc_e7de1a90a24b4bb7b4962c45160313c5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Simon Armitage</dc:creator></item></channel></rss>